Essential Rules for Email Marketing 2018
Top 25 Essential Rules for Email Marketing
According to a report by McKinsey, emails are more than 40 times better than Twitter and Facebook for acquiring customers. And, if you’re ignoring this marketing tool, it’s high time you get back to your bandwagon. Furthermore, if you’re planning to get started with free email marketing and we will discuss about the email laws and regulations as well as in up comming articles we will discuss about the email marketing companies here are 25 solid rules to stick to.
Therefore, follow these 25 rules in your free email marketing campaign to reach the target audience.
- Prune your list mercillesly
- Send emails during off hours
- Have a short, relevent subject line
- Use the recipient`s fir name
- Pack a benefit
- Don`t pretend itimacy
- Show your uniqueness
- Write from the custumer`s viewpoint
- Remove all features and functions
- Avoid unfamiliar acronyms and buzzwords
- Be Precise rather than abstract
- Don`t toot your horn
- Try to start conversation
- Ask a yes/no question
- Include only 1 call to action
- Never assign homework
- Test, test, test
- Send email during off hours
- Pack a benefit in less than 20 words
- design the email right
- Never focus on intimacy
- Avoid buzzwords
- Focus on uniqueness
- `From` name should be recognizable
- Never miss A/B testing
1. Prune your list mercilessly.
It’s not the number of email list addresses in your list that count; it’s the percentage of email addresses belonging to prospects who might buy from you. Delete addresses that don’t open your emails we have manay Free Email Marketing Companies and make it easy for uninterested “prospects” to unsubscribe. Free Email Marketing
2. Send emails during off hours.
Numerous studies have shown that marketing emails are much more likely to be answered if they are sent when prospects are not juggling all the daily emails that get traded during normal work hours.
3. Have a short, relevant Subject line.
Numerous studies have also shown that emails are more likely to be opened if the Subject line is 2 or 3 words, as opposed a sentence. Ideally, the teaser (the first 20 words of the email; see #5 below) should complement and reinforce the Subject line’s relevance.
4. Use the recipient’s first name.
Unless you’re marketing to a culture that values formality, start your marketing email with the first name of the prospect, followed by a comma. No honorific (like “Mr.”) and absolutely no “Dear…” Write as if to a colleague, not your Great Aunt Mable.
5. Pack a benefit into first 20 words.
In most email readers, the Inbox display includes the sender, the time sent, the Subject line, and the first 20 words (or so) of the email. Prospects decide whether to open your email based on those four elements.
6. Don’t pretend intimacy.
Stock phases like “Hope you are having a great summer” are not only insincere (why would you, a stranger, care?), they uselessly consume the valuable visual “real estate” that appears in the inbox summary of the email in email marketing or free email marketing.
7. Show your uniqueness.
Your email must create the impression that you, personally, are worth the prospect’s personal attention. Find something about you, your product or your company that might be uniquely interesting or compelling to the prospect. (But see #12 below.)
8. Write from the customer’s viewpoint.
Prospects are interested in themselves, their own careers, their own business, and their own customers (in that order.) They will shrug off and ignore any message that’s primarily about you, your business, your product, your enthusiasm, or your opinion.
9. Remove all features and functions.
In most cases, prospects have no idea why they would want or need any individual feature of your product or service. Unless (as is seldom the case) the prospect has already studied your product category, a list of features is just visual noise.
10. Avoid unfamiliar acronyms and buzzwords.
Most prospects stop reading an email the second they see an acronym or technical term they don’t immediately recognize. For example, the term “CRM” means something to most business-folken; a term like “sales enablement system,” in contrast, means squat.
11. Be precise rather than abstract.
Statements like “saves money and time” or “improves productivity” are so colorless and vague that they fade into the background. Instead, provide a real example that shows exactly what the prospect is likely to experience in email marketing.
12. Don’t toot your own horn.
People who don’t know you don’t believe your when you claim to be the best at anything. Worse, they’re likely to assume you’re either conceited or telling the opposite of the truth. For example, most people know it’s a red flag when a salesperson claims to be “honest.”
13. Try to start a conversation.
Unless you’re email marketing consumer goods, the purpose of email marketing is to get into a conversation with the prospect, not to sell to the prospect. Start with trading emails, email blast laws then segue in the second or third email into an appointment for a brief telephone call.
14. Ask a yes/no question.
The lowest barrier to getting into a conversation is a simple question that requires a yes or no answer. Important: answering “yes” must not be an attempt to commit the prospect’s time and energy. Example: “Is this of interest to you?” (good) “Can I send you some information?” (bad)
15. Include only 1 call-to-action.
The more calls-to-action that you stick into the email, the less likely it is that the prospect will take any of those actions. In almost every case, the most effective call-to-action will be for the prospect to reply to your email.
16. Never assign homework.
Contrary to popular belief, sending a prospect information will not convince them to consider your offering. Quite the contrary, sending a prospect “information” creates a barrier to having a conversation. You’re saying: “Read this and then get back to me.” Like that will happen.
17. Test, test, test.
First, test for open rate using different combinations of the Subject line and the first 15 words. Second, test for response rate using variations of yes/no questions. Finally, test for conversion rate by tracking which responses turn into purchases.
18. Send emails during the off hours.
According to a plethora of studies, emails are read and answered when the recipient isn’t busy juggling with the daily emails. Sending emails in the early morning hours is not advisable because most of the customers are busy checking either personal or officials emails. In such a congestion, your email is likely to get lost without even being read.
19. Pack a benefit in less than 20 words
Whether the customers are using Gmail, Yahoo or Outlook, the inbox display includes the subject, sender’s name, time and the first 20 words of the body of the email. Based on the first 20 words, the recipients decide the fate of the email. Focus on providing an intriguing benefit to the customers to stand out in the inbox and to make the readers open your customers.
20. Design the email right
Always remember that your email is not a web page and refrain from using videos, flashes, and audio in your email. If the email is not visible properly on your device, they will immediately reach the trash folder. To make the content readable, focus on using white spaces to improve the readability. Make the content scannable so that readers can easily read through the message. Furthermore, ensure that the email is not more than 500 × 650 pixels wide, otherwise, it will not display correctly on the smartphone.
21 Never focus on intimacy
Email is the not the place to show intimacy to the customers. Avoid asking customers questions such as ‘ Hope you’re fine’. Why would a stranger care about the well-being of the customers? Such lines are considered as cheeky, and they unnecessarily cover the space of your email.
22 Avoid buzzwords
No free email marketing has ever created ripples if the company uses buzzwords and acronyms. Most of the customers stop reading in the middle on encountering a technical jargon and buzzwords. Never use technical terms, if your readers are non-technical people. It will frustrate them to no extent, leaving your messages unattended.
23. Focus on uniqueness
Your email must create an impression in the minds of the readers that your message is worth their attention and time. Focus on sending something uniquely interesting and compelling about the product or your company. if you want to grow you can do free email marketing as well
24. ‘From’ name should be recognizable
The ‘From’ name is the first thing a customer sees in the inbox. If the message is from info@ or reply@ or worst the name is not recognizable, they will take less than a fraction of second to delete the message. Usually, the ‘From’ name should be recognizable and from a real person.
25. Never miss A/B testing
A/B testing is the key to a successful email campaign because you can literally test everything. Test and improvise with every email to reach the target audience. A marketing tactic may seem successful, but it might not yield the desired results. But, with A/B testing you can easily know what to use and what to reject.